Ciba Brand Reel

This is a brand reel that I created for Ciba Vision contacts. The project was to re-position this brand so it appeals to young women 16-25. The assignment was to create a "way-in" to connect to this target. The main draw for these contacts is they are non-prescription and come in many colors and designs. They are mostly used for cosmetic use. So I thought what better way to relate to a girl in this age range, than relating to the idea of playing dress up. I combined images, words and a catchy song to express how I want the users to feel when the visit the Ciba microsite for Play Dress up.