![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqfkdYdUARkDdcWCTW4Q1_ME5ADvMYDzAUNaLQQNqDgG8GQjBQGkqJilBA1P-ta8RMAfmd4LagmokCWQ3oHdUyeRi6z0cq4JXs7rF7ncSIqpAGi2bVvkPxJzGUOoHFpZdrFNgbbz0ACkNA/s400/lips3.jpg)
This logo was created for a makeup artist. This industry is lively, funky and edgy, so I wanted the logo to reflect the personality of this business. I first chose to use my sister’s name because she actually is a hairdresser and makeup artist. She is also very funky and edgy so the logo represents her perfectly. I created this image in Adobe Illustrator. I started with a photo kissed lipstick on a piece of paper. I used the like trace tool to create an illustration of the lips. I duplicated the lips and used black and hot pink. The hot pink represents lively and the black represents edgy. After I had the colors set I added her name. I used a font that looked similar to her handwriting. Then to finish the logo I drew two lines underneath her name in the same colors. I wanted the lines to look like smudge makeup or lipstick lines. Overall the logo fits her personality and the industry’s.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRKd5h1I-tCr1pjghsm2_6IQkdy19yz1zz5Z05zN_jBMMPEG6R5eR3644dJyws08dmmene_5Gm0hIa3xEOLFfXt_JqvjgZIFOK0itEMNBqtUBMgatdyWZt1-mx5UoUnHwQkoHB7h4FiEC2/s400/Untitled-15.jpg)
For the business card, I didn’t want it to be traditional which is why I made it vertical. The front is the logo, job title and addresses. The back is just her website. I wanted to keep the theme consistent so I used similar lines as I did in the logo. Again, I wanted it to appear as if someone drew lines with lipstick.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJO9MnF3cYqGiniDWEIaFOLY0_ScuZUTWkJs92_d4pVUYBxV8D6zQsskJo4P6TeRogkeFPWH4wA0gwHP12JqSttaIA1YI55j4K1UstDmE_0IpzQ_xrZM66KOEVtYHFyftoOlCU-OF6SNEC/s400/letterhead.jpg)
I kept the same trendy feel. The top and bottom have the same lines and the same colors used for the other pieces; the theme is consistent. I placed the logo in the middle of the page but made the transparency very low. I think the letterhead stands out from most others.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9k4HxfCLIveattzRtNfNDvJC-4o9Z4jtLIIJ70aMxeDOQrJPB3vzYQRSUOcDDIRLifWc6z8d2cNhCgIzytfo7_xPDrzJxnPXLgRG8Swy6Bac4OLr2k8xLE1u823uyYrK-FcJqOXnb5pxg/s400/en2.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXYsfN3UdURvcmnn4UU2RHgWLkthAPS-35T2AZFQuldukXzP_GvkWKAVA41JsFaLEgO7QKzJJ3exyMCMwnyO3iTEBhuet-keB5sKVbxjWZZAZgqsd1VeYOPGD9J0GQIzPLRA6M6o6wSLZH/s400/en1.jpg)
The envelop is the simplest piece. The front just has the logo, name and return address. The back flap is the same hot pink color with a black smudge. I added just the website; I felt that was enough information. I think this envelop would definitely stand out in the mail.
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