This was a project I worked on for an advertising art class. The class was split up into groups of two people and given a specific brand. Some of the brand's included Wendy's, Phillies, Toys R Us and more. My partner Meghan Tartaglia and I, We were given Wendy's.The idea was to create a microsite that specifically targeted women 18-35 and advertised Wendy's as a "fresh" indulgence, with little guilt. Wendy's uses fresher food than other fast food restaurants. We decided to going with the popular trend of "going green". We wanted to create a serene haven for women to visit and add a little green in their life. The website was intended to inspire women and show them how to have indulgences in their life with little guilt. The two images above were the foundation to the site. We took the current Wendy's logo and added green to go with the them. The mood board above has the colors, types of images and overall feel we wanted for the website. Below the mood board are 3 pages of the actual site that Meghan created. Together we built an inspiring site for our target filled with unique tactics that fit their lifestyle.
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